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Making sure your business is ranked high in the Google local pack which is the list of organic search results that show up in response to specific queries on Google is among the most effective ways to boost your brand's visibility online. The list of results is displayed at the top of SERPs and usually includes Google maps. It is important to note that the local pack does not contain Google Ads, so ranking highly in this area is an excellent way to draw new customers without spending a dime. The importance of reviews for local SEO has decreased over the years, but they are still a crucial aspect in determining where your business ranks in the local search results. It is crucial to keep in mind that quality is more valuable than quantity. Having best seo company -written reviews will have more impact on your rankings than 20 one-line reviews. 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